BREAKING BOUNDARIES:
Digital Makeover Unleashes a 35% Uptick in Engagement for Friends House Life Plan Community with Roobrik.
Friends House Life Plan Community partnered with ADage Marketing Group to revolutionize their digital strategy to focus on user-centric design and measurable outcomes. Our journey began with a comprehensive overhaul of their website, tailored to enhance the user experience, resulting in a substantial 35% uptick in website engagement. Strengthening the brand’s digital identity was pivotal, leading to remarkable user engagement levels.
The integration of Roobrik’s assessment tool was a game-changer, yielding an impressive 72% completion rate, significantly outperforming the industry benchmark. This tool not only engaged users but also achieved a stunning 32% conversion rate, showcasing its efficacy in guiding users towards well-informed decisions. The tool’s success was further underscored by an extraordinary 52% opt-in rate from participants, indicating a deep connection and interest in Friends House.
This strategic transformation didn’t just meet our objectives; it redefined them, setting a new benchmark for user engagement in the senior living industry. Friends House’s story is a testament to ADage Marketing Group’s expertise in exceeding industry standards through innovative personalization and data-driven strategies.