Delivering Results. Because Our Work Works.

Marketing & Sales Alignment.

Sales & Operational Alignment.

Recruitment & Cultural Alignment.

Effective tactics and cohesive campaigns are more than kitsch and incentives.

They’re about resonance, reflection of the brand principles and returns on investment.

Every dollar spent generates leads, increases our client’s market share and improves census.

ADage Marketing Group delivers campaigns that meet budgets and exceed expectations, no matter what area of our client’s business we are supporting.

Consistently Improving Outcomes.

 
 

THE RESULTS AGENCY

 
Roobrik Case Study

Breaking Boundaries

Our extensive website overhaul not only reinforced the brand's digital identity but also established new industry benchmarks, boasting a remarkable 72% completion rate and an impressive 32% conversion rate with the integration of Roobrik’s assessment tool.

Get Authentic to Grow Your Audience

Today’s consumers are not going to settle for anything less than authentic from the brands they choose. Let authenticity be your superpower in 2023. The ADage team is here to show you how.

2023 Senior Living Trends

Lost your crystal ball? Never fear! The futurists at ADage are here to deliver you the Topics, Risks, Enhancements & Next-ups, and Disruptions with an added bonus of Shoutouts to industry professionals who are consistently raising the bar.

hypertargeting

Marketing Across Generations

Increasing census through a powerful communication plan! Learn how the effective use of audience segmentation and a change-driven content approach made incredible success possible for this Life Plan Community.

A HUMAN FIRST perspective on the search for senior living

It’s really no wonder families go to APFM…The full report identifies key barriers to the sales process, highlights breakdown with internal communication and underscores the impact of HUMAN FIRST experiential planning.


What's EQ Got to Do with ROI?

In a relationship-based business in an emotionally-charged purchase decision - one word... EVERYTHING. Don't take our word for it. In the words of the poetess, Maya Angelou “...people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Generating Reviews to Drive Results

COVID impacted the entire industry, but with no ability to tour a beautiful, new building and newly welcomed residents unable to see their family, maintaining positive review status was essential. Learn how we problem-solve under any conditions.

Perspective Shift: Leveraging Pain Points into Opportunities

Built from our unique understanding of the senior living marketing and sales process, the Customer Journey Experience tool was designed to help teams gain valuable perspective that naturally advances prospects through the process.

Strategic Segmentation Delivers Census Turnaround

Three pre-renovation Life Plan communities. One competitive market. See how we used data-driven prospect profiles to develop highly targeted direct mail and resonant print messaging to generate leads, build a pipeline and fill units.

  • "It is impossible for me to recommend Adrienne and Diana, co-founders of ADage Marketing Group, highly enough. Can a senior living marketing agency be both cutting edge and "throwback" at the same time? Cutting edge, in the sense that they are on the forefront of all things related to successful senior living marketing and lead generation, and "throwback" in that they provide the kind of outstanding customer centered service that seems to be a thing of the past. Need to brainstorm an emergency occupancy recovery plan on a Friday afternoon, leading into a holiday weekend? ADage is there. Need to know how to integrate and leverage your senior living CRM with various marketing platforms? ADage has a plan for you. Do you need insight into how to allocate your marketing budget to achieve the greatest ROI? ADage will walk you through it. Are you looking for a marketing partner who delivers data driven results, and explains the process in a way that all stakeholders can understand? ADage has your back. As a former regional director of sales and marketing, I've been involved in vetting and hiring agencies for 18 years. ADage stands out as the best among any agency that I've worked with to date. The industry veterans at ADage deliver an exceptional value. When you hire ADage, you know you have a senior living marketing partner that will be at your side through thick and thin. They are truly invested in your senior living organization's success."

    – Heather Lynch, Senior Living Corporate Sales Trainer / Mission Driven Sales Enablement

  • "ADage Marketing Group has been fantastic to work with! They are proactive and have resources for everything that can contribute to occupancy. Unlike some of the larger marketing firms, the ADage team treats us like partners rather than clients and are always quick to return calls. I’m grateful for their partnership!"

    – Mark Reisman, CEO, Empower Living

  • "As partners they are easy to work with – motivated and independent – able to implement tactics in the market with savvy and speed and great attention to detail. In many cases we have been able to repurpose their creative approaches that have been particularly successful for other communities in our organization – an added bonus to the inherent value they offer us! Personally and professionally they are refreshing and smart. They bring thoughtfulness of the senior market and an awareness of the changing cultural landscape to their work and push us to think not just about the next sale, but also about positioning ourselves for the future."

    – Beth Carey, Corporate Director for Brand & Promotions, Acts Retirement-Life Communities

  • "The phrase, “they do what they say,” comes to mind when I think of ADage. The Team at ADage follow through on every agreed-upon goal and usually deliver something extra. In my experience, finding partners that require no hand holding and have a similar sense of care for our brand as I do is hard to find. I trust ADage with our brand."New List Item

    – Zach Papenhausen, CEO, Apollo Bath, Senior Living Bathing Solutions

  • "We have worked with the Adage Group and they have been wonderful! They are extremely professional and an asset to our organization. Great partner."

    – Frank Wehr, COO, Artis Senior Living

  • "Just wanted to pass along a little thank you for the great EQ training with Adrienne last week. Your engaging, humorous style, made the day go by quickly and makes learning easy. I still am in a bit of awe see how spot on they styles matched up to how I really am. Thanks again and keep up the great work. Hope to see you again soon!"

    – Bryan R., Executive Director, Parkland Village, a Cascade Living Group Community

  • "In a previous role, over 30% of my clients were marketing agencies, including nearly every worthwhile agency in the senior living space. When I actually needed an agency to fulfill our own marketing objectives, there was only one I chose to work with: Adage."

    – Sterling Weiss, Managing Director, Multi-Tenant Solutions, Common Energy

  • "As a new small business owner serving senior living, Adage supported me in bringing focus to my brand and mission. The greatest tool they provided was a one-stop shopping list for all of the templates, brochures, flyers, and digital materials that they created. I don't have to search through my own files - I go to my pinned Adage list and have simple and quick access to them. If I need updates or changes, they do so and the links are instantly ready for me. Their services have been a game changer for my processes."

    – Leslie Fuller, Owner, Inspired Senior Care

  • “Talk about reverberating power. In a time where many senior living environments are re-building post COVID – your time may have just come!”

    – General Manager, Senior Living Community serving Southern US

  • “Adrienne was our account strategist for 3+ years. She is very smart, creative and is a life-long learner. When she finds white papers of interest, she shares them, she is honest, open and easy to work with. She is a great listener and is genuinely interested in the growth and success of her clients. She is able to think outside the box and is very dedicated to her craft.”

    — Chief Marketing Officer, stand-alone Life Care Community

  • “It has been an absolute pleasure to work with Ms. Adrienne Mansfield. She and her team have done a stellar job of managing all aspects of creative marketing for our company over the past ten plus years. She is always very eager to assist with a friendly, professional attitude and her organizational skills are amazing. She makes great recommendations from a marketing perspective based on needs and desired outcomes. The success of our company would not have been possible without the services of Adrienne and her team. I would highly recommend her to anyone!”

    — Chief Operations Officer, Regional Senior Living Provider Serving the Western U.S.

  • “You can count on this group to bring renewed energy to the discussion. Innovative thinkers by nature, conversations with ADage bring new dimensions to light and opportunities to explore. They are visibly invested in client’s success, and working with them is truly a pleasure.”

    – RonnDa Peters, Vice President/Co-Founder, Strategic Dining Services

  • “Diana is the most diligent, detail-oriented leader I have ever had the pleasure of working with. Her depth of experience, paired with her ability to research and provide insight on any marketing-related question and uncanny grasp on trends within the industry, make her an invaluable resource for our organization. Diana inspires confidence in the team she leads, and honors the responsibility with which she has been entrusted. She is both forward-thinking and brings with her over 20 years of historical knowledge about senior living and the inner-workings of an ever-growing organization.”

    — Director, Senior Living Firm

  • “The ADage team has proven themselves as tireless marketing strategists. They are well versed in their clients' industry trends and strive to regularly present marketing opportunities. The volume of work they handle is massive, and somehow always provide completed work by deadline needs. ADage stands out because they truly care about their client’s success, are well versed on previous client campaigns, and provide insights and recommendations in developing new marketing strategies. A true business partner.”

    — Corporate Marketing Project Manager, Regional Senior Living Provider Serving the Mid-Atlantic Coast