Keep Doing What You’ve Done, Keep Getting What You’ve Got

May 19

Let’s begin at the beginning…Marketing

“After you've done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over.” Alfred Edward Perlman

Ouch! Outdated marketing personas and customer journeys can be less helpful than having no data to work from at all. Data-driven marketing and advanced segmentation to enhance the prospect experience aren’t optional in 2022. Today’s consumer expects more - get fresh eyes on your targets with a FREE template to get your team started mapping their journey.

It starts anew every day…Sales

“To make lasting change in your life . . . means that some sort of work is involved. This work means effort, continuing commitment, and the grit to keep moving forward when it becomes a lot easier to quit.” Byron Pulsifer

The essential quality of successful people, regardless of education, industry, and experience? GRIT. In every sector, on all levels, the highest achievers are gritty individuals who know it’s all about the long game, that it’s a marathon, not a sprint.

When sales and marketing teams ask Adrienne how long should they keep calling prospects? Emailing adult children? Reaching out to referral partners? The answer: Heaven or hell…you don’t give up until they go to heaven or they tell you to go to hell.

Outrageous, right? Not really. As we have often heard in traditional sales training programs, “they didn’t call to order a pizza,” but if you truly believe that your community can bring value to a prospect's life and that they would derive genuine benefit from a move to your community – then, in the same way, you would call a friend, so they always knew you were there, you reach out to your database. With the same compassion and heartfelt intention, you reach out to a new inquiry with a warm welcome and genuine curiosity, a willingness to help them problem solve and an abiding belief in the power of your product.
At ADage, we know PEOPLE and what motivates them to change. If you want to meaningfully connect with today’s prospect and convert them into a resident, start from a place of understanding their:

Top Values*

• Safety In Community And Nation

• Maintaining Traditions

• Being Reliable And Trustworthy

Top Psychological Drivers*

• Trust From Others

• Proving Competence

• Optimistic Outlook

Wouldn’t it be nice to know exactly how many leads you need to convert the sales to meet your 2022 census targets? Even better, exactly how much to budget for marketing to capture those leads?

Let the marketing math whizzes at ADage do your homework for you!

CALCULATE

It never ends. It just begins again…Operations

“There will come a time when you believe everything is finished. That will be the beginning.” Louis L'Amour

What makes working with the ADage team so different is the…LEFT + RIGHT brain thinking. ADage looks at the ENTIRE ecosystem – and that has shown the spotlight on an area that is fast becoming the determining KPI for success at every level…the actual experience. The actual – not marketed, not sold – experience communities deliver to their prospects, depositors and residents is what they base their brand advocacy on. Their kids too.

Maybe we should call this the metaverse perspective – today’s prospects and families are online, offline and sometimes oddly stuck in between. The data analytics team at ADage works alongside operators and administrators to track the tactics and the target prospects wherever they are in the metaverse - with the shared goal of engaged residents, ecstatic families, rave reviews and a waitlist full of referrals. It is an ongoing, always evolving process - not to worry, we stick around for every step of the way.

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