In the rapidly evolving landscape of senior living, the journey of sales is more than a transaction – it’s a deeply emotional and complex decision for families and seniors. This is where ADage Marketing Group steps in, blending the insights of behavioral economics with advanced digital marketing strategies to redefine senior living sales.

In a world of instant coffee, next-day deliveries, and an entire social platform focused around 30-second videos, it’s clear we’ve grown into a crowd that expects immediate gratification. While this has clearly affected our expectations regarding purchases, dining, and social media, we have also become very quick to judge personal interactions. But just how swiftly are we making decisions about others?

Ouch! Outdated marketing personas and customer journeys can be less helpful than having no data to work from at all. Data-driven marketing and advanced segmentation to enhance the prospect experience aren’t optional in 2022.

User Experience (UX) is becoming a growing buzzword in today’s sales and marketing world, but design thinking is currently #trending. While the headline caught your attention, you may be thinking, “I don’t build websites or do graphic design. I think I may have clicked on the wrong blog. Where is the marketing content?” You’re not lost! In addition to UX, design thinking is an important part of every aspect of your business. Keep reading or fall behind the competition – the choice is yours!

Prospects are just people - with all of the confusing human behavior that implies. The foundation of every successful strategy to influence people is built using (at least a basic) behavioral psychology.

But by offering support, empathy, and authenticity, mixed with a little bit of patience, you can position yourself as a trusted resource and an ally to the multiple decision makers tasked with how to care for their aging loved one.

THOUGH “CURIOSITY KILLED THE CAT”- IT SAVED THE SALESPERSON.