Explore how big data is reshaping the senior living sector with ADage Marketing Group. Learn about our innovative approach to using data for insightful market analysis and enhanced resident care.

The marketing landscape is undergoing a revolutionary shift, especially in the senior living sector. One of the most intriguing developments is the rising influence of 'senior influencers' or 'granfluencers.' These individuals are redefining the traditional norms of marketing, bringing a fresh and authentic perspective to the senior living community.

In the evolving landscape of senior living, the strategic application of data is essential. At ADage Marketing Group, we harness data to craft impactful marketing strategies. Our approach ensures that senior living communities effectively connect with their audience, bridging the gap between data and meaningful interactions.

In the world of senior living, effective communication is not just a tool – it’s a cornerstone of successful marketing. At ADage Marketing Group, we recognize the power of communication in connecting with families and residents. This blog explores how our strategic approach to clear, targeted, and multi-channel communication fosters lasting relationships and trust within the senior living community.

Explore how ADage Marketing Group harnesses market research to enhance marketing strategies in senior healthcare, assisted living, and personal care sectors.

Navigating the senior living industry’s landscape, we’re consistently reminded of the resilience, innovation, and genuine human connections that define its essence. These are more than just heartwarming tales; they offer invaluable insights that can shape our approach to serving this community. Let’s explore symbiotic relationship between insights, experiences, and collaboration, and how they mold our perspectives and strategies.

In the ever-evolving landscape of senior living marketing, the balance between innovation and strategy has never been more vital. Today’s leaders in the industry are on the hunt for marketing tactics that go beyond the traditional, weaving innovative solutions with foundational strategies. Let’s look into how strategic twists, agile adaptability, and disruptive solutions combine to redefine marketing for senior living.

Navigate the evolving landscape of senior living marketing with ADage’s comprehensive guide to 2024 budget planning and strategic mastery. Learn how to align with industry trends, optimize budget allocation, innovate within compliance, and leverage strategic partnerships to forge ahead in senior living marketing.

Are you striving to redefine your senior living brand’s identity while simultaneously delivering exceptional value? In this post, we'll explore the intricate art of crafting a brand identity that deeply connects with your audience and delivers tangible benefits to seniors and their families in the senior living industry.

Has your organization tapped into the power of influencer marketing? Ogilvy called it last year - Influencer marketing is a prominent and effective strategy for generating sales-qualified leads and driving growth in life plan communities, rental independent living and assisted living, dedicated memory care communities, and skilled nursing facilities.

Social Media advertising is a crucial topic for your business's success. In an increasingly digital world, leveraging the power of advertising on your prospects' preferred social platforms is essential for generating sales-qualified leads and driving growth in life plan communities, rental independent living and assisted living, dedicated memory care communities, and skilled nursing facilities in every state across the US.

What if your entire community was a fun, photo-worthy experience? Here are some examples to get you started!

A key point that’s misunderstood by the myth of left-brained/right-brained people is that the different specializations of the brain work because they work in harmony. Going into 2023, we’re going to do the same. And here’s how…

This is, in many ways, an urgent time of year. In the words of hit TV show of the twenty-tens Game of Thrones, “Winter Is Coming.” So it’s high time to pack away the scary decor and strategies of yesteryear, compost your jack-o’-lanterns and old campaigns, and face the marketing shifts and industry changes blowing in from 2023: We’re talking TRENDS, gang.

While your community may feature remarkable buildings and landscaping, the “if you build it, they will come” strategy is no longer enough. Companies can no longer provide a top-notch product and rely on that alone to sell itself – customer experience has become more important than ever and it’s crucial to make it a prominent component in your overall business strategy.

After careers spent in advertising, it’s astounding how many marketers miss the ‘queer mark.’ We are HUMAN FIRST in every sense. Any student of gay history knows that the LGBTQ+ community is notorious for boycotting those brands that have shown themselves to be either homophobic, transphobic or prejudiced towards the community in any way.

Consider how you can help – does the typical EMS training offer deep insight into dementia-specific behaviors? Not traditionally. Does your community offer a unique solution to bridge the gap between hospital and home? Let the word out! What better audience to support and educate?

User Experience (UX) is becoming a growing buzzword in today’s sales and marketing world, but design thinking is currently #trending. While the headline caught your attention, you may be thinking, “I don’t build websites or do graphic design. I think I may have clicked on the wrong blog. Where is the marketing content?” You’re not lost! In addition to UX, design thinking is an important part of every aspect of your business. Keep reading or fall behind the competition – the choice is yours!