If you’re curious about what’s on the bookshelves at ADage HQ, we’ve compiled a directory of helpful resources, insight-packed tools and a treasure trove of mind blowing ideas. Check it out!

Self-admittedly, what makes two ad guys from Connecticut capable of discovering what thousands of others overlooked? Simple, no one else was willing to admit that there are any laws of marketing - much less, and that they were immutable.

Self-admittedly, what makes two ad guys from Connecticut capable of discovering what thousands of others overlooked? Simple, no one else was willing to admit that there are any laws of marketing - much less, and that they were immutable.

How can you generate demand, manufacture urgency, and target your ideal prospect without using a single email, collateral piece, or sales enablement tool? One word - Magic.