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Redefining Senior Living in 2022 – Entering A New Age of Senior Lifestyles
Now is the time to focus on the future, but you can’t just hop back onto the same path you planned in 2020: you need to welcome disruption. Keep reading for tips on how to leverage current consumer behaviors and expectations in order to deliver top-tier services to your communities and attract the next generation of prospects.
Book Review: Alchemy by Rory Sutherland
How can you generate demand, manufacture urgency, and target your ideal prospect without using a single email, collateral piece, or sales enablement tool? One word - Magic.
Three Marketing Must-Haves for 2022
It’s more important than ever to organize a strategic plan for the upcoming year and these three marketing must-haves for 2022 will be essential in your planning process.
Sweeten Your Customer’s Journey by Leveraging Account-Based Marketing
Creating an effective marketing strategy requires you to narrow down and define your desired audiences.
Touchdowns for Team Buying - Close the Multi-Decision Maker Sale This Holiday Season
But by offering support, empathy, and authenticity, mixed with a little bit of patience, you can position yourself as a trusted resource and an ally to the multiple decision makers tasked with how to care for their aging loved one.
How to Market Your Community’s Social Connectivity
Today, it’s important to provide more than four walls and a roof - you’re curating a lifestyle, full of fun, engaging opportunities for social interaction. You're building a village.
5 WAYS TO FIND LIGHT – AND LEADS – IN THE DARK FUNNEL
Think word of mouth, existing reputation, online reviews posted on social media, or research conducted on third-party sites.
The iOS 15 Update: What Marketers Need to Know
We’re usually relieved to see an iOS update to fix any bugs or lags that we’ve been experiencing with our Apple devices. As the new iOS 15 update takes place, one of the key features will be privacy-related.
Designing Optimal Digital Experiences’ Series: Part III
Core Vitals 101 - Terms, Targets and Tactics
Designing Optimal Digital Experiences’ Series: Part II
Get a Fresh Perspective on Your Website
‘Designing Optimal Digital Experiences’ Series: Part I
Shifting Perspective: Know Thy Audience