In this insightful episode of our podcast, we welcome Terri Sullivan, a renowned figure in the senior living industry, for a dynamic and enlightening conversation with our host, Adrienne Mansfield. The discussion revolves around the evolving landscape of sales and marketing in senior living, emphasizing the importance of understanding consumer behavior, the power of brand personality, and the pivotal role of data-driven strategies. Terri shares her invaluable experience and perspectives on how to effectively engage today’s consumers, especially in the senior living sector, using innovative and human-centric approaches.

Elevate your senior living community with ADage Marketing Group’s innovative approach to digital presence and SEO. Learn how we make your brand stand out in the evolving digital world of senior care.

In the rapidly evolving landscape of senior living, the journey of sales is more than a transaction – it’s a deeply emotional and complex decision for families and seniors. This is where ADage Marketing Group steps in, blending the insights of behavioral economics with advanced digital marketing strategies to redefine senior living sales.

Navigating the senior living industry’s landscape, we’re consistently reminded of the resilience, innovation, and genuine human connections that define its essence. These are more than just heartwarming tales; they offer invaluable insights that can shape our approach to serving this community. Let’s explore symbiotic relationship between insights, experiences, and collaboration, and how they mold our perspectives and strategies.

In the ever-evolving landscape of senior living marketing, the balance between innovation and strategy has never been more vital. Today’s leaders in the industry are on the hunt for marketing tactics that go beyond the traditional, weaving innovative solutions with foundational strategies. Let’s look into how strategic twists, agile adaptability, and disruptive solutions combine to redefine marketing for senior living.

Navigate the evolving landscape of senior living marketing with ADage’s comprehensive guide to 2024 budget planning and strategic mastery. Learn how to align with industry trends, optimize budget allocation, innovate within compliance, and leverage strategic partnerships to forge ahead in senior living marketing.

Are you striving to redefine your senior living brand’s identity while simultaneously delivering exceptional value? In this post, we'll explore the intricate art of crafting a brand identity that deeply connects with your audience and delivers tangible benefits to seniors and their families in the senior living industry.

Has your organization tapped into the power of influencer marketing? Ogilvy called it last year - Influencer marketing is a prominent and effective strategy for generating sales-qualified leads and driving growth in life plan communities, rental independent living and assisted living, dedicated memory care communities, and skilled nursing facilities.

Social Media advertising is a crucial topic for your business's success. In an increasingly digital world, leveraging the power of advertising on your prospects' preferred social platforms is essential for generating sales-qualified leads and driving growth in life plan communities, rental independent living and assisted living, dedicated memory care communities, and skilled nursing facilities in every state across the US.

While your sales and marketing teams work tirelessly to represent your company, ultimately, your brand is defined by what others say about you. And let’s face it: – We currently live in a time where nearly everyone has something to say. Customer experience is no longer taking a back seat to product development and pricing research and has become equally important. AMC Technology reports that customer experience currently drives more than 60% of brand loyalty – more than price and product combined.

One could sum up the above rather cynically as: People want to work fewer hours, get more time off, generally aim lower, and make more money doing it all. But the #HumanFirst way to frame it is to note that employees feel overworked; they feel their work-life balance is suffering; they’re having trouble making ends meet; and they refuse to make a blood pact with a corporate world that is increasingly only loyal to shareholders, not to employee stakeholders.

Are we approaching the AI singularity, the hypothetical moment when AI exceeds mankind and begins manufacturing robots that look like Arnold Schwarzenegger? Will artificial intelligence become the future of the industry? Will we be able to tell the work of robots apart from our own? Do we need to start discussing android ethics? Is ChatGPT coming for us? Well, that all depends on who you ask.

What if your entire community was a fun, photo-worthy experience? Here are some examples to get you started!

A key point that’s misunderstood by the myth of left-brained/right-brained people is that the different specializations of the brain work because they work in harmony. Going into 2023, we’re going to do the same. And here’s how…

This is, in many ways, an urgent time of year. In the words of hit TV show of the twenty-tens Game of Thrones, “Winter Is Coming.” So it’s high time to pack away the scary decor and strategies of yesteryear, compost your jack-o’-lanterns and old campaigns, and face the marketing shifts and industry changes blowing in from 2023: We’re talking TRENDS, gang.

In a world of instant coffee, next-day deliveries, and an entire social platform focused around 30-second videos, it’s clear we’ve grown into a crowd that expects immediate gratification. While this has clearly affected our expectations regarding purchases, dining, and social media, we have also become very quick to judge personal interactions. But just how swiftly are we making decisions about others?

While your community may feature remarkable buildings and landscaping, the “if you build it, they will come” strategy is no longer enough. Companies can no longer provide a top-notch product and rely on that alone to sell itself – customer experience has become more important than ever and it’s crucial to make it a prominent component in your overall business strategy.

The Great Resignation. The Great Reshuffle. Inflation. High turnover rates. Applicants seeking hybrid or remote-only options. As if staying on top of shutdowns, social distancing requirements, vaccine mandates, and quarantine guidelines weren’t difficult enough, the COVID-19 pandemic has given your human resources departments yet another stressful and time-consuming task: the war for talent.

If you’re curious about what’s on the bookshelves at ADage HQ, we’ve compiled a directory of helpful resources, insight-packed tools and a treasure trove of mind blowing ideas. Check it out!

Self-admittedly, what makes two ad guys from Connecticut capable of discovering what thousands of others overlooked? Simple, no one else was willing to admit that there are any laws of marketing - much less, and that they were immutable.