One could sum up the above rather cynically as: People want to work fewer hours, get more time off, generally aim lower, and make more money doing it all. But the #HumanFirst way to frame it is to note that employees feel overworked; they feel their work-life balance is suffering; they’re having trouble making ends meet; and they refuse to make a blood pact with a corporate world that is increasingly only loyal to shareholders, not to employee stakeholders.

Are we approaching the AI singularity, the hypothetical moment when AI exceeds mankind and begins manufacturing robots that look like Arnold Schwarzenegger? Will artificial intelligence become the future of the industry? Will we be able to tell the work of robots apart from our own? Do we need to start discussing android ethics? Is ChatGPT coming for us? Well, that all depends on who you ask.

What if your entire community was a fun, photo-worthy experience? Here are some examples to get you started!

A key point that’s misunderstood by the myth of left-brained/right-brained people is that the different specializations of the brain work because they work in harmony. Going into 2023, we’re going to do the same. And here’s how…

This is, in many ways, an urgent time of year. In the words of hit TV show of the twenty-tens Game of Thrones, “Winter Is Coming.” So it’s high time to pack away the scary decor and strategies of yesteryear, compost your jack-o’-lanterns and old campaigns, and face the marketing shifts and industry changes blowing in from 2023: We’re talking TRENDS, gang.

In a world of instant coffee, next-day deliveries, and an entire social platform focused around 30-second videos, it’s clear we’ve grown into a crowd that expects immediate gratification. While this has clearly affected our expectations regarding purchases, dining, and social media, we have also become very quick to judge personal interactions. But just how swiftly are we making decisions about others?

While your community may feature remarkable buildings and landscaping, the “if you build it, they will come” strategy is no longer enough. Companies can no longer provide a top-notch product and rely on that alone to sell itself – customer experience has become more important than ever and it’s crucial to make it a prominent component in your overall business strategy.

The Great Resignation. The Great Reshuffle. Inflation. High turnover rates. Applicants seeking hybrid or remote-only options. As if staying on top of shutdowns, social distancing requirements, vaccine mandates, and quarantine guidelines weren’t difficult enough, the COVID-19 pandemic has given your human resources departments yet another stressful and time-consuming task: the war for talent.

If you’re curious about what’s on the bookshelves at ADage HQ, we’ve compiled a directory of helpful resources, insight-packed tools and a treasure trove of mind blowing ideas. Check it out!

Self-admittedly, what makes two ad guys from Connecticut capable of discovering what thousands of others overlooked? Simple, no one else was willing to admit that there are any laws of marketing - much less, and that they were immutable.

After careers spent in advertising, it’s astounding how many marketers miss the ‘queer mark.’ We are HUMAN FIRST in every sense. Any student of gay history knows that the LGBTQ+ community is notorious for boycotting those brands that have shown themselves to be either homophobic, transphobic or prejudiced towards the community in any way.

Consider how you can help – does the typical EMS training offer deep insight into dementia-specific behaviors? Not traditionally. Does your community offer a unique solution to bridge the gap between hospital and home? Let the word out! What better audience to support and educate?

Ouch! Outdated marketing personas and customer journeys can be less helpful than having no data to work from at all. Data-driven marketing and advanced segmentation to enhance the prospect experience aren’t optional in 2022.

User Experience (UX) is becoming a growing buzzword in today’s sales and marketing world, but design thinking is currently #trending. While the headline caught your attention, you may be thinking, “I don’t build websites or do graphic design. I think I may have clicked on the wrong blog. Where is the marketing content?” You’re not lost! In addition to UX, design thinking is an important part of every aspect of your business. Keep reading or fall behind the competition – the choice is yours!

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At ADage, we have worked with some of our clients for decades and strive to offer support in whatever way we can to help the powerhouse women we have the privilege of working with - even if it’s just the reminder that “YOU MATTER!”

Self-admittedly, what makes two ad guys from Connecticut capable of discovering what thousands of others overlooked? Simple, no one else was willing to admit that there are any laws of marketing - much less, and that they were immutable.

Prospects are just people - with all of the confusing human behavior that implies. The foundation of every successful strategy to influence people is built using (at least a basic) behavioral psychology.

Intergenerational Connectivity

Women’s History Month